Dave'€™s Garden members are typically female (78%) who are located in the US (91%) and are 35 years or older (93%). Majority consider themselves as an avid gardener while 12% garden occasionally and 11% are just learning how to garden.
Nearly 50% of the audience visits the site daily to share information, tips, plants and seeds, along with gardening triumphs and trials. Dave'€™s Garden has over 447,450 registered members and each month the site attracts over 2 million visitors who generate 12 million pageviews. The Daveâ€™s Garden slogan â€śFor Gardenersâ€¦By Gardenersâ€ť reflect the friendly, helpful atmosphere found in the 250+ web based discussion forums, where over 30,000 posts are added each week.
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