It's amazing what the scent of vanilla will do, isn't it? I have started adding it to my coffee. It started last summer when I was trying to figure out how to make iced coffee at home so I wouldn't waste money buying at the BigCoffeeShop. Then winter came and I thought "why not add it to hot coffee as well." I'm sure it's cheaper than buying the flavored coffees, and I get to regulate the amount of sugar that goes in as well.