Sure looks like Vriesea splendens or splendite. http://davesgarden.com/guides/pf/go/1183/ Your comment about it being from a big box store about conches it. Very common in these stores. Remember it is an ' upper pupper' as opposed to sending offshoots from the old basal leaf bases.
I think you are correct on the ID. A Vriesea rather than an Aechmea, I can't even make a good guess.
If I understand correctly V. splendens doesn't have a branching bloom like V. splendite. This plant has already bloomed but it was a single bloom so it should be V. splendens.
A couple of questions if I may? This one has wide striped bands. The photos of others don't show the same width.
I read somewhere that the bands are formed by the water in the cup. Is that true or not?
Because I am a novice, can you tell me what an ' upper pupper' is?
An upper pupper is a brom that throws pups near the cup of the plant instead of at the base.
Let me post a quote from Mulford Foster to explain :
Q. Is Vriesea splendens propagated only by seed because it does not produce suckers? Can you tell me if there are any others like this and if so could you publish a list of them?
A. V. splendens can also be propagated by offshoots, but the manner of removing the offshoot is a bit more delicate and difficult than with most bromeliad species.
After the inflorescence of a plant has reached it maturity, the new shoot will appear near the axis next to the inflorescence instead of at, or near, the base of the plant as is usual with most bromeliads. When this new shoot has reached a height of five to six inches, it may be removed with a sharp knife. The operation is a delicate one as it is necessary to cut through the live tissue of the old plant which will separate nearly half of the plant. This cut must not injure the tissues of the new offshoots and the old basal leaves should be removed before cut is made.
If this operation is carefully done and the cut tissues treated with Captan, it is possible that the old plant may produce one to five successive offshoots from the uninjured side. These later plants may be, generally, more easily removed than the first one. It takes some courage as well as a surgeon's skill to attempt this operation, especially if you have only one plant in your possession.
Guzmania sanguinea will produce its new offshoot in the same location as V. splendens.
Many, if not most bromeliad plants, may be deliberately injured in the axis, so be careful to antiseptically treat it with Captan, so that rot or decay will not set in; offshoots, one or several, may then soon appear at the base of the plant—the main plant, of course, will not continue its growth. This procedure, of injuring the center, may be carried out even with seedlings, two or more inches in height.
Offshoots of V. fenestralis, generally, appear halfway between the axis and the basal leaves. These are more easily removed.