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Some hybrids are sterile--not sure if that's the case here or not but since the flowers don't open properly it wouldn't surprise me if it was also missing some critical reproductive parts or wouldn't set viable seed. And even if you could get it to set seed, they won't necessarily come true from the parent so if you're hoping for more variegated plants you'd be best off starting from cuttings. But if you don't care what the babies look like there's no harm in experimenting and seeing what happens.
The color of the flower is nice so even getting that would be nice. Trouble is the plant is pricy and if there is no hope of any seed, I might not buy it.
Even if it can't set seed, but can pollinate another flower, that would be great too.