WG, Emeril is Emeril Lagasse, a celebrity chef in the US: http://en.wikipedia.org/wiki/Emeril_Lagasse His signature is saying "Bam!" while tossing some of his "Essence of Emeril" (a combination of spices) onto whatever he's making. People either love him or can't stand him. :D
Ah, another kitchen philosopher, I can just picture him! As a footnote we also have the "cult of the celebrity chef" here in the U.K. but your guy sounds as if he's a whole lot more entertaining than our current crop of dullards.