Photo by Melody

PlantFiles: Beauty Berry
Callicarpa rubella

Family: Lamiaceae (lay-mee-AY-see-ee) (Info)
Genus: Callicarpa (kal-ee-KAR-puh) (Info)
Species: rubella (ROO-bel-uh) (Info)

Synonym:Callicarpa dielsii
Synonym:Callicarpa lasiantha
Synonym:Callicarpa panduriformis

8 members have or want this plant for trade.


36-48 in. (90-120 cm)
4-6 ft. (1.2-1.8 m)

36-48 in. (90-120 cm)
4-6 ft. (1.2-1.8 m)

USDA Zone 7a: to -17.7 C (0 F)
USDA Zone 7b: to -14.9 C (5 F)
USDA Zone 8a: to -12.2 C (10 F)
USDA Zone 8b: to -9.4 C (15 F)
USDA Zone 9a: to -6.6 C (20 F)
USDA Zone 9b: to -3.8 C (25 F)

Sun Exposure:
Full Sun
Sun to Partial Shade

Unknown - Tell us

Bloom Color:
Pale Pink

Bloom Time:
Mid Summer


Other details:
This plant is attractive to bees, butterflies and/or birds

Soil pH requirements:
5.6 to 6.0 (acidic)
6.1 to 6.5 (mildly acidic)
6.6 to 7.5 (neutral)

Patent Information:

Propagation Methods:
From woody stem cuttings

Seed Collecting:
Unknown - Tell us

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3 positives
No neutrals
No negatives

Gardeners' Notes:

Positive PammiePi On Jun 20, 2010, PammiePi from Green Cove Springs, FL wrote:

Grows wild & spreads via berries eaten by birds. I find this plant everywhere in my yard to the point of it practically being a pest. Fortunately these are very easy to transplant, so if a volunteer is in a spot I don't like, I just dig it up & move it. Impressive bushes of pretty leaves which later (late spring, early summer) produce tiny pink flowers which attract bees & other insects. These later turn into the stunning fuscia berries giving the plant it's name. The leaves drop off in the winter but the berries will remain for quite some time. The berries are a favorite food of the Mockingbird. The bushes can be pruned in early spring to control their growth & produce lusher plants.

Positive azulivines On Nov 12, 2009, azulivines from Burnaby, BC (Zone 7b) wrote:

Stunning purple berries make this shrub a must-have in the garden for its intense winter interest.

Positive britannica On May 20, 2009, britannica from Eddyville, KY wrote:

This plant grows wild in Western Kentucky. I have some on my property and have taken woody stem cuttings (when the foliage is full) in late May. I put them in a glass of water and wait for the roots to appear - about 2-3 weeks. Then plant them.


This plant has been said to grow in the following regions:

Boaz, Alabama
Waldron, Arkansas
Boca Raton, Florida
Deland, Florida
Green Cove Springs, Florida
Loxahatchee, Florida
Mount Dora, Florida
Derby, Kansas
Eddyville, Kentucky
Gonzales, Louisiana
West End, North Carolina
Florence, South Carolina
Greenville, South Carolina
Union City, Tennessee
Bastrop, Texas
Lincoln, Texas
Alderwood Manor, Washington

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