Photo by Melody

PlantFiles: Eastern Coneflower, Eastern Purple Coneflower
Echinacea purpurea 'PowWow Wild Berry'

Family: Asteraceae (ass-ter-AY-see-ee) (Info)
Genus: Echinacea (ek-in-AY-shee-a) (Info)
Species: purpurea (pur-PUR-ee-uh) (Info)
Cultivar: PowWow Wild Berry
Hybridized by PanAmerican Seed; Year of Registration or Introduction: 2010

13 vendors have this plant for sale.

23 members have or want this plant for trade.

View this plant in a garden


18-24 in. (45-60 cm)

18-24 in. (45-60 cm)

USDA Zone 3a: to -39.9 C (-40 F)
USDA Zone 3b: to -37.2 C (-35 F)
USDA Zone 4a: to -34.4 C (-30 F)
USDA Zone 4b: to -31.6 C (-25 F)
USDA Zone 5a: to -28.8 C (-20 F)
USDA Zone 5b: to -26.1 C (-15 F)
USDA Zone 6a: to -23.3 C (-10 F)
USDA Zone 6b: to -20.5 C (-5 F)
USDA Zone 7a: to -17.7 C (0 F)
USDA Zone 7b: to -14.9 C (5 F)
USDA Zone 8a: to -12.2 C (10 F)
USDA Zone 8b: to -9.4 C (15 F)

Sun Exposure:
Full Sun
Sun to Partial Shade


Bloom Color:
Magenta (Pink-Purple)

Bloom Time:
Mid Summer
Late Summer/Early Fall


Other details:
This plant is attractive to bees, butterflies and/or birds
Drought-tolerant; suitable for xeriscaping
Average Water Needs; Water regularly; do not overwater
This plant is resistant to deer
Flowers are good for cutting
Provides winter interest

Soil pH requirements:
6.1 to 6.5 (mildly acidic)
6.6 to 7.5 (neutral)
7.6 to 7.8 (mildly alkaline)

Patent Information:

Propagation Methods:
By dividing the rootball
From semi-hardwood cuttings
From seed; direct sow outdoors in fall
From seed; winter sow in vented containers, coldframe or unheated greenhouse
Direct sow as soon as the ground can be worked
From seed; sow indoors before last frost
From seed; direct sow after last frost

Seed Collecting:
Allow seedheads to dry on plants; remove and collect seeds
Wear gloves to protect hands when handling seeds

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There are a total of 24 photos.
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6 positives
1 neutral
No negatives

Gardeners' Notes:

Positive sladeofsky On Jan 20, 2015, sladeofsky from Louisville, KY (Zone 6b) wrote:

This is an improvement on the species in many ways: more compact, more floriferous, bright unfailing color. It is also a stable seed strain, meaning you are likely to get the same attributes from its seedlings. I try to not collect all the seed however, because it is an important Winter food source for finches and other small songbirds.

Positive Eldine On Jun 4, 2014, Eldine from Wellsville, NY (Zone 4b) wrote:

I have 7 or 8 coneflowers and this is my favorite! The color is fabulous.. bright and clear and never fades! Its a cross between pink and purple and stands out up close or from a distance. Its shorter than most but a nice size and never flops over. Highly recommend!!

Positive Terry On Jul 16, 2013, Terry from Murfreesboro, TN (Zone 7a) wrote:

I transplanted this as a "refugee" last spring (moved from one home garden to our new home garden.) Despite less-than-attentive care last summer, it settled in and has done very well, and is a prolific bloomer, albeit on the short side (not necessarily a bad thing.) This year, it has survived three underwater "adventures" when we received extended rainfalls.

Positive vossner On May 16, 2011, vossner from Richmond, TX (Zone 9a) wrote:

The florets on this echie are very short. I don't know whether there's something wrong w/ my plant or the florets are naturally short.
Mar 2012: Blooms look fine this season. Changed rating to positive.

Positive Danny112596 On Jan 16, 2011, Danny112596 from Los Fresnos, TX (Zone 10a) wrote:

This is a great plant for attracting butterflies and adding color to your garden! From Spring to Fall, Pow Wow Wildberry Coneflowers are growing and producing large flowers, but in Winter in zone 10, they loose most of their growth but remain green and produce what I call Winter Flowers, which are smaller versions of their growing season form.

Neutral edder On Jan 15, 2011, edder from Deer Lodge, MT (Zone 4a) wrote:

Product Profile:

Positive weedsfree On Dec 24, 2010, weedsfree from Magna, UT (Zone 7a) wrote:

It is said that this plant can bloom 20 weeks after sowing seed. No dead-heading needed to keep it in bloom. AAS winner for 2010. Color supposedly does not wash out.


This plant has been said to grow in the following regions:

Mobile, Alabama
Cos Cob, Connecticut
Debary, Florida
Atlanta, Georgia
Chicago, Illinois
Louisville, Kentucky
Mount Sterling, Kentucky
Taylorsville, Kentucky
Albertville, Minnesota
Kasota, Minnesota
Wellsville, New York
Holly Ridge, North Carolina
Walterville, Oregon
Orangeburg, South Carolina
Rockvale, Tennessee
Los Fresnos, Texas
Richmond, Texas
San Antonio, Texas
Portsmouth, Virginia
Seattle, Washington

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