Photo by Melody

PlantFiles: Eastern Coneflower, Eastern White Coneflower
Echinacea purpurea 'White Swan'

Family: Asteraceae (ass-ter-AY-see-ee) (Info)
Genus: Echinacea (ek-in-AY-shee-a) (Info)
Species: purpurea (pur-PUR-ee-uh) (Info)
Cultivar: White Swan

Synonym:Echinacea purpurea alba
Synonym:Brauneria purpurea
Synonym:Rudbeckia purpurea

13 vendors have this plant for sale.

69 members have or want this plant for trade.

View this plant in a garden


24-36 in. (60-90 cm)

18-24 in. (45-60 cm)

USDA Zone 3b: to -37.2 C (-35 F)
USDA Zone 4a: to -34.4 C (-30 F)
USDA Zone 4b: to -31.6 C (-25 F)
USDA Zone 5a: to -28.8 C (-20 F)
USDA Zone 5b: to -26.1 C (-15 F)
USDA Zone 6a: to -23.3 C (-10 F)
USDA Zone 6b: to -20.5 C (-5 F)
USDA Zone 7a: to -17.7 C (0 F)
USDA Zone 7b: to -14.9 C (5 F)
USDA Zone 8a: to -12.2 C (10 F)
USDA Zone 8b: to -9.4 C (15 F)
USDA Zone 9a: to -6.6 C (20 F)
USDA Zone 9b: to -3.8 C (25 F)

Sun Exposure:
Full Sun


Bloom Color:
White/Near White

Bloom Time:
Mid Summer
Late Summer/Early Fall
Mid Fall


Other details:
Average Water Needs; Water regularly; do not overwater

Soil pH requirements:
6.1 to 6.5 (mildly acidic)
6.6 to 7.5 (neutral)
7.6 to 7.8 (mildly alkaline)

Patent Information:

Propagation Methods:
By dividing the rootball
From seed; direct sow outdoors in fall
From seed; winter sow in vented containers, coldframe or unheated greenhouse
From seed; stratify if sowing indoors

Seed Collecting:
Allow seedheads to dry on plants; remove and collect seeds
Wear gloves to protect hands when handling seeds
N/A: plant does not set seed, flowers are sterile, or plants will not come true from seed

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There are a total of 45 photos.
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16 positives
3 neutrals
3 negatives

Gardeners' Notes:

Positive iowhen On Jul 2, 2013, iowhen from Iowa City, IA (Zone 5a) wrote:

Mine are not fragrant for some reason. But the stems are incredibly sturdy. This is their third year and they are blooming like crazy.

Positive DCephasTX On Apr 29, 2013, DCephasTX from Lakewood Village, TX wrote:

One of the many coneflowers in my garden. I have collected and planted seeds from all of my varieties in the garden by simply cutting off the mature seed head and dragging it into the ground where I want them to grow. All have germinated and have green foliage now (Apr 29th) but won't know if they retained thier parent flower color till the first blooms break.

Positive Clary On Jun 29, 2012, Clary from Lewisburg, PA (Zone 6b) wrote:

I have had fairly good success with this coneflower. The plant is a little smaller this year than previous years, but I think I disturbed the roots when planting a new neighbor.

The cone is a sunny yellow and the petals are cream when opening and then become clear white. The fragrance is very lemony. The flowers last a long time. It receives as much attention from nectar feeders and goldfinches as my "wild" eastern coneflower variety (the purple ones).

I hope that the plant multiplies as well as the wild variety; if it doesn't, I will plant a second one. I replaced a patch of daisies with the White Swan and am very pleased with it.

Positive Bazuhi On Jun 9, 2011, Bazuhi from Downers Grove, IL (Zone 5a) wrote:

Saw these plants at the local Home Depot in 2010 and really liked the flower color. They were actually the best blooming one of the three I did purchase last year so I hope this year they really take off!

Positive thmpr On Mar 9, 2011, thmpr from Eureka, CA wrote:

From my experience, it's hard to go wrong with any cultivar of Echinacea purpurea, and "White Swan" is no exception.
I've successfully grown it in the summer heat of Kansas and Missouri, and in the perpetually cool weather of coastal Humboldt County, CA. It just seems to be happy everywhere, although the midwest-grown plants did grow more vigorously, and seemed to be stronger plants, with deeper roots than their redwood coast cousins.
I agree that the purple(pink) varieties of Echinacea purpurea do generally seem to grow better, and have fewer problems than "White Swan", but it is still a beautiful and very easy-to-grow plant.

Negative kizilod On Jul 25, 2010, kizilod from Uxbridge, MA wrote:

Echinacea 'White Swan' is the most bug-eaten flower in my central Massachusetts garden. It never gets a chance to fully bloom. The petals are eaten as quickly as they develop, and the leaves get munched on too. I have occasionally seen Japanese and Oriental beetles on it, but I am not sure what critter is doing all the damage.

I think I will replace the plant with fringed shasta daisies (Aglaia), which only get minor damage from beetles, or purple Echinacea, which bugs seem to ignore.

Positive themikeman On Jul 1, 2010, themikeman from Concord, NC (Zone 7a) wrote:

Very beautiful echinacea..pale white with a tint off cream or off white to it, especially from far back.i had been looking for one of these for about 8 years and finally found one last kannapolis nc farmers market and nursery.a huge beautiful one with dark green handsome leaves..foliage and flowers on this white swan tolerate the NC heat much better than the pink varieties of echinacea. i have a couple ruby star pink var. echinacia and even though i water them constantly all are about completely cooked this year, the white swan however is thriving!!! mike.

Positive huntnlabs On Jun 15, 2010, huntnlabs from Xenia, OH wrote:

I planted 2 purple coneflowers 2 years ago. This year I had 4 coneflower plants coming up and thought the original 2 plants were reproducing the others. To my surprise one of the plants is a white swan coneflower! It's as tall and blooming right next to one of my original plants and both are the same size. A very nice addition to my flower bed but I have no idea where or how it got there. I've never seen any in the neighbors yards.

Negative Marshmellow On May 7, 2010, Marshmellow from Fitchburg, MA wrote:

Year after year a caterpillar makes nests in the flower head and destroys the flowers. It only attacks the white echinacea, while the hordes of purple echinacea in my garden are pretty much pest free. It is also difficult to get rid of.

After 3 years in a row of the flower being destroyed by that critter, this year I pulled them.

Positive hannett_garner On Jun 21, 2009, hannett_garner from Silver Spring, MD wrote:

Planted last year & looks fabulous. Strong, vigorous, upright... plant is as tall as my chain link fence & flowers are taller. Can't wait to see it in a couple more years. : )

Positive sandstreet On Mar 28, 2009, sandstreet from Kinderhook, NY (Zone 5b) wrote:

Positive trioadastra On Jul 20, 2008, trioadastra from Ellsworth, WI (Zone 4a) wrote:

This is my favorite coneflower. It is simple and elegant, sturdy and stately. I have about 5 plants, all started from seed, which was very easy to do. I also moved one this spring, dug 6 inches from the crown all the way around, and relocated the whole clump. Much to my surprise, it is growing back in the same spot from some roots left in the ground! Now that's what I'd call tough. (Think I'll let it stay in that spot...) I will add, though, that mine do not self sow.

Neutral vossner On May 28, 2008, vossner from Richmond, TX (Zone 9a) wrote:

tried to grow from seeds: a bust; bought some by mail, died; buying a 3rd time, locally. This is my last attempt.

Positive kimmy222 On Jul 5, 2007, kimmy222 from Reading, PA wrote:

I love this coneflower. I just planted three of them together last year. Since they were just settling in they didn't put on much of a show. I was having mixed feelings about this cultivar. That has changed. This year they are gorgeous. Tons of bloom even without constant deadheading. The white petal color with an olive-yellow-brown cone compliments the pure green foliage beautifully. I would recommend this cultivar of coneflowers. I find it very easy to care for, it has lots of blooms, and it hasn't shown any signs of disease.

Positive RDT On Aug 23, 2006, RDT from Crossville, TN (Zone 6b) wrote:

I have a horticulturist friend who agrees with me that this has never reseeded itself in our area. It does grow larger and can be separated by dividing the roots. Great plant.

Positive bigcityal On Dec 10, 2005, bigcityal from Menasha, WI (Zone 5a) wrote:

Nice white drooping flower. Does note spread or reseed that fast in my zone.

Neutral saya On Feb 28, 2005, saya from Heerlen
Netherlands (Zone 8b) wrote:

This purpurea has disappointed me a little. The flowers are somewhat small and touched by a bug, fungus ....?
I 've seen pics of these however on this thread that showed a bit of what I'm complaining about.
I've given it another spot in my garden now, maybe it 'll do better.

Negative CBernard On Oct 22, 2004, CBernard from Perris, CA (Zone 9a) wrote:

Has anyone in So California had success with this plant? I just planted one from out of state and I am eager to see if it does well!! 7/23/2005 Actually the White Swan Coneflower is blooming beautifully. I didn't really expect it to bloom this summer because I just planted them last fall but they did. They are also nice to look at. Chuck

6/4/2006 I have bought a total of four of these plants. I have planted them in different places in my backyard. However I can't get any of the plants to last longer than one year. They are very good at attracting butterflies but they are annuals in my backyard.


Positive ncgardenaddict On Aug 1, 2004, ncgardenaddict from Kannapolis, NC (Zone 7b) wrote:

Upright, drought tolerant, and beautiful! Southern heat and humidity does not bother it a bit and the blooms last a long time on the plant or in a vase. This may be one of my favorite coneflowers.

Positive nipajo On Jun 2, 2004, nipajo from Dallas, TX (Zone 8b) wrote:

Like the purple coneflower, the white coneflower spreads rapidly. This year for some reason they have taken off. The blooms last a good long time and keep reblooming until frost. I live in the 7-8 zones, in Dallas Tx.. We must have had a mild winter because they are slowly moving out from the back to the front.

Positive kooger On May 24, 2004, kooger from Oostburg, WI (Zone 5b) wrote:

This one did not get as tall, only about 16"-18", as the purple types. Also did not multiply as fast, but had a larger flower.

Neutral Sis On Aug 11, 2001, Sis wrote:

White Swan is fragrant with snow-white blooms.

Drought tolerant and cones are chosen for dried arrangements'

Blooms the first year from sowing.


This plant has been said to grow in the following regions:

Auburn, Alabama
Enterprise, Alabama
Gaylesville, Alabama
El Mirage, Arizona
Clayton, California
Eureka, California
Lompoc, California
Menifee, California
Perris, California
San Leandro, California
Aurora, Colorado
New Castle, Delaware
Deland, Florida
Orlando, Florida
Osprey, Florida
Sarasota, Florida
Cordele, Georgia
Hawkinsville, Georgia
Newnan, Georgia
Chicago, Illinois
Downers Grove, Illinois
Edwardsville, Illinois
Itasca, Illinois
Lake In The Hills, Illinois
Machesney Park, Illinois
Mount Prospect, Illinois
Rockford, Illinois
Spring Grove, Illinois
Greenwood, Indiana
Lebanon, Indiana
Des Moines, Iowa
Inwood, Iowa
Iowa City, Iowa
Derby, Kansas
Barbourville, Kentucky
Hebron, Kentucky
Salvisa, Kentucky
Plain Dealing, Louisiana
Kennebunkport, Maine
Hagerstown, Maryland
Silver Spring, Maryland
Halifax, Massachusetts
Haydenville, Massachusetts
Swansea, Massachusetts
Dearborn Heights, Michigan
Lakeview, Michigan
Owosso, Michigan
Pinconning, Michigan
Royal Oak, Michigan
Minneapolis, Minnesota
Saint Cloud, Minnesota
Florence, Mississippi
Pontotoc, Mississippi
Silex, Missouri
Lincoln, Nebraska
Long Branch, New Jersey
Albuquerque, New Mexico
Roswell, New Mexico
Clifton Park, New York
East Amherst, New York
Elba, New York
Concord, North Carolina
Kannapolis, North Carolina
Raleigh, North Carolina
Red Oak, North Carolina
Summerfield, North Carolina
Coshocton, Ohio
Dayton, Ohio
Warren, Ohio
Xenia, Ohio
Enid, Oklahoma
Bend, Oregon
Chiloquin, Oregon
Dallas, Oregon
Portland, Oregon (2 reports)
Walterville, Oregon
Beaver Falls, Pennsylvania
Brookhaven, Pennsylvania
Coopersburg, Pennsylvania
Drexel Hill, Pennsylvania
Hummelstown, Pennsylvania
Lewisburg, Pennsylvania
Norristown, Pennsylvania
Pittsburgh, Pennsylvania
Reading, Pennsylvania
West Chester, Pennsylvania
Wilkes Barre, Pennsylvania
Leesville, South Carolina
North Augusta, South Carolina
Orangeburg, South Carolina
Knoxville, Tennessee
Summertown, Tennessee
Austin, Texas
Bulverde, Texas
Coppell, Texas
Fort Worth, Texas
Houston, Texas
Little Elm, Texas
Los Fresnos, Texas
Princeton, Texas
Wells, Texas
Salt Lake City, Utah
Leesburg, Virginia
Mc Lean, Virginia
Springfield, Virginia
Concrete, Washington
Kalama, Washington
Spokane, Washington
Ellsworth, Wisconsin
Madison, Wisconsin
Menasha, Wisconsin
Milwaukee, Wisconsin
Tripoli, Wisconsin
Watertown, Wisconsin

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