Photo by Melody

PlantFiles: Yesterday, Today and Tomorrow, Kiss Me Quick
Brunfelsia latifolia

Family: Solanaceae (so-lan-AY-see-ee) (Info)
Genus: Brunfelsia (brun-FELZ-ee-uh) (Info)
Species: latifolia (lat-ee-FOH-lee-uh) (Info)

22 members have or want this plant for trade.

Tropicals and Tender Perennials

4-6 ft. (1.2-1.8 m)

36-48 in. (90-120 cm)
4-6 ft. (1.2-1.8 m)

USDA Zone 9a: to -6.6 °C (20 °F)
USDA Zone 9b: to -3.8 °C (25 °F)
USDA Zone 10a: to -1.1 °C (30 °F)
USDA Zone 10b: to 1.7 °C (35 °F)
USDA Zone 11: above 4.5 °C (40 °F)

Sun Exposure:
Sun to Partial Shade

Seed is poisonous if ingested
Parts of plant are poisonous if ingested

Bloom Color:
White/Near White

Bloom Time:
Blooms repeatedly


Other details:
Flowers are fragrant
Average Water Needs; Water regularly; do not overwater

Soil pH requirements:
6.1 to 6.5 (mildly acidic)
6.6 to 7.5 (neutral)

Patent Information:

Propagation Methods:
From semi-hardwood cuttings

Seed Collecting:
Collect seedhead/pod when flowers fade; allow to dry
Allow unblemished fruit to ripen; clean and dry seeds

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There are a total of 10 photos.
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11 positives
1 neutral
1 negative

Gardeners' Notes:

Positive Mirabby2 On Apr 21, 2012, Mirabby2 from Jacksonville, FL wrote:

As a fairly new gardener I make many "discoveries". I see a plant I like and purchase or root it before I know everything I should know. This was the case with my Brunfelsia pauciflora. I bought it last year and planted it outside of the front porch. I didn't realize they were very prone to damage with freezes. I live in zone 8B and this past winter has been extremely mild with only 2 pretty heavy freezes. I didn't protect this plant because I didn't realize that I needed to. It survived both freezes well and is rewarding me this year with a bounty of blooms. Mine has no fragrance, but I planted a whirling butterfly plant directly in front of it. They make a stunning pair.

Positive startingover64 On Nov 2, 2009, startingover64 from Makawao, HI (Zone 10a) wrote:

Got this plant in February of this year and it started blooming in is beautiful for those who love the color purple and lavender...the hot and humid weather here in Hawaii does not seem to bother it..just joined Dave's Garden today and am enjoying viewing all the comments and helpful hints on different plants and flowers from across the country..

Positive zin7272 On Sep 1, 2009, zin7272 from Jacksonville, FL wrote:

It is now September, 2009.
My plant has flowered very well this year, it was a cutting from a friend.
There now appears to be a "hard ball" on the end of some branches. Are these the seeds?
How hard is this plant to grow from seeds?
Thank You.
You can email me directly at

Positive pam_seabrook_tx On Aug 11, 2009, pam_seabrook_tx from Seabrook, TX wrote:

I "rescued" some plants from my neighbors house (with her blessing) she has sold it to an investor and they are clearing out the entire lot and starting from scratch...We went through Hurricane Ike here and lots of folks are doing the same thing...I figure if they survived being in three feet of sea water and almost a year of neglect they deserve a chance...I took cuttings from the Yesterday, Today and Tomorrow, I did not know they had a fragrance...and collected least I think they are seeds...I am planting them in the front so the dogs won't be tempted...any tips on starting them?? The two trees she has in the yard are both 10 feet plus tall and covered in blooms....

Negative GPGruver14 On Apr 11, 2008, GPGruver14 from Hayward, CA wrote:


I have never actually grown this plant, but the ASPCA has noted that it is toxic to dogs. To quote their recent article "According to a recently published study by Dr. Safdar Khan, veterinary toxicologist for the ASPCA Animal Poison Control Center (APCC), dogs seem to be particularly attracted to the seeds and berries of the Brunfelsia plant, also known as “morning, noon and night” and “yesterday, today and tomorrow.” In fact, canines are most susceptible to poisoning by this gardener’s favorite, aptly named for its fragrant flowers that bloom in vivid purple and gradually change to lavender before fading to white.

From 2001 to 2006, the APCC treated 38 cases of Brunfelsia poisoning involving 42 dogs. One California hound experienced stiff limbs and excessive drooling after ingesting several seeds from the plant. A terrier puppy from Florida developed life-threatening seizures after consuming another part of the plant. With help from the APCC and the services of a local emergency veterinarian, the puppy eventually made a full recovery. However, three of the cases proved fatal."

Positive Moofiepoo On Jun 29, 2007, Moofiepoo from Orlando, FL wrote:

I live in Orlando, Florida and I have this lovely plant...mine is 7 years old now and 14 feet tall. It blooms Dec...Jan...Feb....and makes a beautiful display. I planted it in compost when I planted it and it is mostly shaded during the day...gets about 2 hours of late afternoon sun a day. It needs watered a couple times a week and I put cow manure under it once a year. I have never tried to propagate it..but am thinking maybe I should try. The scent on mine is barely noticeable.

Neutral marybmerry On Feb 8, 2006, marybmerry from Gilmer, TX wrote:

I only recently acquired this plant, it is about nine inches tall with three rather straggly limbs, but is blooming profusely in my greenhouse. I am concerned that there is no evidence of new leaf growth.

Positive ritaxx On Jul 31, 2005, ritaxx from Pompano Beach, FL wrote:

My neighbor has the Yesterday Today and Tomorrow plant and I just had to have it. So I reproduced it with two sticks, and it is beautiful.

Ritra from Coral Springs, Florida

Positive peachette On May 7, 2005, peachette from Tyrone, GA wrote:

Recently purchased this plant in Ocean Springs, Mississippi and will plant it by my front entranceway where I can protect it during winter months. The fragrance is wonderful and I know I will enjoy it hopefully for many years. Should not have any problem with the cold, I read somewhere recently where someone here in middle Georgia did very well with this beautiful plant in their yard.

Will keep you posted.

Positive artcons On Mar 26, 2005, artcons from Fort Lauderdale, FL (Zone 10b) wrote:

Mine is about 6 years old. It only blooms from early December through early March. It's about 8' tall and 6-7 feet in width. It's in partial shade of my neighbor's egg fruit tree. It's also front of a concrete wall and beside my concrete block dirt pit, so it's not bothered by concrete. Great plant! I love it when it's blooming, but as an evergreen it's very attractive too. Bugs don't seem to bother it. I have not experienced any self propagation by the plant.

Positive Retired99 On Feb 19, 2004, Retired99 from Sebastian, FL wrote:

We planted this bush here in Sebastian, Florida in early spring and it has bloomed continuously since. It has reached a height of almost 5 feet in just a few months. The heat and humidity do not seem to affect this plant one bit.

Positive suncatcheracres On Jan 31, 2004, suncatcheracres from Old Town, FL wrote:

My Aunt grew this evergreen shrub in her flower beds in Mobile, Alabama, where I was a frequent visitor as a child. The common name of Yesterday-Today-and Tomorrow comes from the quick change in the flower colors from purple to lavender to white. I've read that in partial shade the plant can reach 10 feet, but can be kept pruned to about 3 feet quite easily. My Aunt's plants were rather tall.

They like a lot of moisture and regular fertilizer, and are a good plant for containers or in greenhouses in more northern climates. There are quite a few named varieties, some of which are dwarfed. In the ground it likes to spread, and will stay evergreen in the Deep South for most of the year, or only lose its leaves for a very short time.

Positive ytt On Jan 30, 2004, ytt wrote:

My grandfather bought several of the plants at a nursery in Plant City, FL in the early 1950s. This plant is growing in family gardens in both Waycross, GA, Jacksonville, FL and Albany, GA. It sends out underground runners which form new plants that can be transplanted and is easy to care for.


This plant has been said to grow in the following regions:

Prattville, Alabama
Benicia, California
Concord, California
Greenbrae, California
Irvine, California
Joshua Tree, California
Los Angeles, California
Mission Viejo, California
Sacramento, California
Stanford, California
Walnut Creek, California
Aripeka, Florida
Auburndale, Florida
Big Pine Key, Florida
Brooksville, Florida
Dade City, Florida
Delray Beach, Florida
Fort Lauderdale, Florida (2 reports)
Fort Pierce, Florida
Green Cove Springs, Florida
Hernando, Florida
Hollywood, Florida
Inverness, Florida
Jacksonville, Florida (2 reports)
Key West, Florida
Largo, Florida
Lecanto, Florida
Miami, Florida
Naples, Florida
Ocoee, Florida
Orange Park, Florida
Orlando, Florida
Port Charlotte, Florida
Port Saint Lucie, Florida
Saint Petersburg, Florida
Sarasota, Florida
Satellite Beach, Florida
Sebastian, Florida
Tampa, Florida
Vero Beach, Florida
Wellborn, Florida
Winter Garden, Florida
Zephyrhills, Florida
Ainaloa, Hawaii
Makawao, Hawaii
Baton Rouge, Louisiana (2 reports)
Belle Chasse, Louisiana
Independence, Louisiana
Lafayette, Louisiana
Marrero, Louisiana
Prairieville, Louisiana
Saint Helena Island, South Carolina
Baytown, Texas
Brenham, Texas
Cameron, Texas
Cedar Park, Texas
Conroe, Texas
Fulton, Texas
High Island, Texas
Houston, Texas (3 reports)
Humble, Texas
Jacksonville, Texas
Porter, Texas
San Antonio, Texas
San Marcos, Texas
Seabrook, Texas
Silsbee, Texas

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