Photo by Melody

PlantFiles: Purple Beautyberry, Japanese Beautyberry
Callicarpa dichotoma 'Issai'

Family: Lamiaceae (lay-mee-AY-see-ee) (Info)
Genus: Callicarpa (kal-ee-KAR-puh) (Info)
Species: dichotoma (dy-KAW-toh-muh) (Info)
Cultivar: Issai
Additional cultivar information: (aka Purple Pride)

Synonym:Callicarpa gracilis
Synonym:Callicarpa purpurea
Synonym:Porphyra dichotoma
Synonym:Callicarpa dichotoma

6 vendors have this plant for sale.

5 members have or want this plant for trade.


36-48 in. (90-120 cm)

36-48 in. (90-120 cm)

USDA Zone 5a: to -28.8 C (-20 F)
USDA Zone 5b: to -26.1 C (-15 F)
USDA Zone 6a: to -23.3 C (-10 F)
USDA Zone 6b: to -20.5 C (-5 F)
USDA Zone 7a: to -17.7 C (0 F)
USDA Zone 7b: to -14.9 C (5 F)
USDA Zone 8a: to -12.2 C (10 F)
USDA Zone 8b: to -9.4 C (15 F)

Sun Exposure:
Sun to Partial Shade

Unknown - Tell us

Bloom Color:
Pale Pink

Bloom Time:
Mid Summer

Grown for foliage

Other details:
This plant is attractive to bees, butterflies and/or birds
Average Water Needs; Water regularly; do not overwater

Soil pH requirements:
5.6 to 6.0 (acidic)
6.1 to 6.5 (mildly acidic)
6.6 to 7.5 (neutral)

Patent Information:
Unknown - Tell us

Propagation Methods:
From softwood cuttings
From semi-hardwood cuttings
From hardwood cuttings

Seed Collecting:
Unknown - Tell us

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There are a total of 11 photos.
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3 positives
2 neutrals
No negatives

Gardeners' Notes:

Positive crittal On Oct 22, 2011, crittal from Smithville, TN wrote:

I own a nursery in Smithville, TN. I have sold these bushes in parts of Kentucky, Indiana, and Ohio. Everyone who buys one is very satisfied with the product they are getting. As for my own yard, I have three and the color of the foilage and berries is absolutely beautiful. Great plant to have!

Positive PammiePi On Sep 5, 2010, PammiePi from Green Cove Springs, FL wrote:

Smaller than the American Beautyberries growing everywhere on my lot, this little plant adds interest to the garden, and so far seems to be more manageable in smaller spaces (the American Beautyberries can get so huge they'll engulf neighboring plants). Berries look similar in color to the American Beautyberry, size of the bush so far is much smaller, and leaves on the "Issai" look different, so it is easy to tell them apart from the American Beautyberries. Easy to grow and not fussy, drought-tolerant.

Positive janecarol2 On Oct 23, 2008, janecarol2 from Fort Jennings, OH wrote:

Great plant! Love those berries. Here in my Z5a Ohio garden callicarpa sometimes suffers winter die back depending on the severity of the winter. I prune the dead branches to the ground and it grows to about full size the same season.

Neutral berrygirl On Mar 16, 2007, berrygirl from Braselton, GA (Zone 7b) wrote:

Callicarpa dichotoma 'Issai' KOREAN BEAUTYBERRY Dec (z5) (Cut,B&W,Bon)
New from Japan, this outstanding compact rounded 3-4'selection is especially striking when covered with a showy crop of lilac-violet fruits, even at a young age ('Issai'means "fruiting at a young age"). S-PSh/Med

Neutral smiln32 On Nov 11, 2004, smiln32 from Oklahoma City, OK (Zone 7a) wrote:

One difference I notice between this cultivar and the original "Callicarpa dichotoma" is that the leaves are much more elongated and elliptical. The fruits look very similar in placement and color.


This plant has been said to grow in the following regions:

North Little Rock, Arkansas
Green Cove Springs, Florida
Jacksonville, Florida
Jackson, Georgia
Marietta, Georgia
Saint Charles, Illinois
Dearborn Heights, Michigan
Dittmer, Missouri
Lincoln, Nebraska
Pennsauken, New Jersey
Fuquay Varina, North Carolina
Morehead City, North Carolina
Fort Jennings, Ohio
Edmond, Oklahoma
Salina, Oklahoma
Hummelstown, Pennsylvania
Beaufort, South Carolina
Smithville, Tennessee
San Antonio, Texas
Lexington, Virginia
Roanoke, Virginia

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