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Black-eyed Susan, Gloriosa Daisy, Yellow Ox-eye Daisy 'Moreno'

Rudbeckia hirta

Family: Asteraceae (ass-ter-AY-see-ee) (Info)
Genus: Rudbeckia (rud-BEK-ee-a) (Info)
Species: hirta (HER-tuh) (Info)
Cultivar: Moreno





Foliage Color:

Unknown - Tell us

Bloom Characteristics:

This plant is attractive to bees, butterflies and/or birds

Water Requirements:

Drought-tolerant; suitable for xeriscaping

Average Water Needs; Water regularly; do not overwater

Where to Grow:

Unknown - Tell us


6-12 in. (15-30 cm)

12-18 in. (30-45 cm)


12-15 in. (30-38 cm)


USDA Zone 5a: to -28.8 C (-20 F)

USDA Zone 5b: to -26.1 C (-15 F)

USDA Zone 6a: to -23.3 C (-10 F)

USDA Zone 6b: to -20.5 C (-5 F)

USDA Zone 7a: to -17.7 C (0 F)

USDA Zone 7b: to -14.9 C (5 F)

USDA Zone 8a: to -12.2 C (10 F)

USDA Zone 8b: to -9.4 C (15 F)

USDA Zone 9a: to -6.6 C (20 F)

USDA Zone 9b: to -3.8 C (25 F)

USDA Zone 10a: to -1.1 C (30 F)

USDA Zone 10b: to 1.7 C (35 F)

Sun Exposure:

Sun to Partial Shade



Bloom Color:


Gold (Yellow-Orange)

Dark Purple/Black

Bloom Time:

Mid Summer

Late Summer/Early Fall



This plant is resistant to deer

Other details:

May be a noxious weed or invasive

Soil pH requirements:

5.6 to 6.0 (acidic)

6.1 to 6.5 (mildly acidic)

6.6 to 7.5 (neutral)

Patent Information:


Propagation Methods:

From seed; direct sow outdoors in fall

From seed; direct sow after last frost

Self-sows freely; deadhead if you do not want volunteer seedlings next season

Seed Collecting:

Allow seedheads to dry on plants; remove and collect seeds

Wear gloves to protect hands when handling seeds

Properly cleaned, seed can be successfully stored


This plant has been said to grow in the following regions:

Auberry, California

Bay City, Michigan

Pittsford, New York

Geneva, Ohio

Harrison Valley, Pennsylvania

North Augusta, South Carolina

Watertown, Wisconsin

show all

Gardeners' Notes:


On Jul 10, 2010, Rat_Wrangler from Bay City, MI (Zone 6a) wrote:

LOVE this plant! This is a first-year plant in my garden, and it is absolutely covered with brown/orange huge flowers. Everyone who sees it comments on it. The description Bluestone Perennials gives says that Moreno is short lived but reseeds itself. I hope this is true, because not only will I have some to keep growing, but all my gardening friends want some too!


On Nov 17, 2009, blueskyfd11 from Harrison Valley, PA (Zone 5a) wrote:

When this was first growing for the season, I was not impressed at all with it but as it grew through out summer, it was better and better!


On Jun 22, 2008, KaylyRed from Watertown, WI (Zone 5a) wrote:

Please note that this is a review of a first-year plant. I don't have any information on spread or invasiveness yet, and I have not over-wintered it. I'll try to come back and add further notes next season.

I planted 'Moreno' in my garden early this spring. It suffered fairly severe transplant shock and needed constant watering and attention, but rebounded nicely after a few weeks. It has grown steadily ever since. It is growing in full sun in moderately heavy clay soil

'Moreno' has a very upright and slender growth habit--plants are about 18" tall (first year) and only half as wide. Large, showy blooms began to open in mid-June for me (zone 5a). The plant is a real stunner and, if it continues as it has, will always have a place in my garden.


On Mar 22, 2007, berrygirl from Braselton, GA (Zone 7b) wrote:

RUDBECKIA hirta Gloriosa Daisies- 'MORENO'. Plant 12" apart. z 3-8. A mahogany dwarf, 12", with orange tips on most petals. Very compact and branching.