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PlantFiles: Black-eyed Susan, Gloriosa Daisy, Yellow Ox-eye Daisy
Rudbeckia hirta 'Moreno'

Family: Asteraceae (ass-ter-AY-see-ee) (Info)
Genus: Rudbeckia (rud-BEK-ee-a) (Info)
Species: hirta (HER-tuh) (Info)
Cultivar: Moreno

3 vendors have this plant for sale.

7 members have or want this plant for trade.


6-12 in. (15-30 cm)
12-18 in. (30-45 cm)

12-15 in. (30-38 cm)

USDA Zone 5a: to -28.8 C (-20 F)
USDA Zone 5b: to -26.1 C (-15 F)
USDA Zone 6a: to -23.3 C (-10 F)
USDA Zone 6b: to -20.5 C (-5 F)
USDA Zone 7a: to -17.7 C (0 F)
USDA Zone 7b: to -14.9 C (5 F)
USDA Zone 8a: to -12.2 C (10 F)
USDA Zone 8b: to -9.4 C (15 F)
USDA Zone 9a: to -6.6 C (20 F)
USDA Zone 9b: to -3.8 C (25 F)
USDA Zone 10a: to -1.1 C (30 F)
USDA Zone 10b: to 1.7 C (35 F)

Sun Exposure:
Sun to Partial Shade


Bloom Color:
Gold (Yellow-Orange)
Dark Purple/Black

Bloom Time:
Mid Summer
Late Summer/Early Fall


Other details:
May be a noxious weed or invasive
This plant is attractive to bees, butterflies and/or birds
Drought-tolerant; suitable for xeriscaping
Average Water Needs; Water regularly; do not overwater
Self-sows freely; deadhead if you do not want volunteer seedlings next season
This plant is resistant to deer

Soil pH requirements:
5.6 to 6.0 (acidic)
6.1 to 6.5 (mildly acidic)
6.6 to 7.5 (neutral)

Patent Information:

Propagation Methods:
From seed; direct sow outdoors in fall
From seed; direct sow after last frost

Seed Collecting:
Allow seedheads to dry on plants; remove and collect seeds
Wear gloves to protect hands when handling seeds
Properly cleaned, seed can be successfully stored

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3 positives
1 neutral
No negatives

Gardeners' Notes:

Positive Rat_Wrangler On Jul 10, 2010, Rat_Wrangler from Bay City, MI (Zone 6a) wrote:

LOVE this plant! This is a first-year plant in my garden, and it is absolutely covered with brown/orange huge flowers. Everyone who sees it comments on it. The description Bluestone Perennials gives says that Moreno is short lived but reseeds itself. I hope this is true, because not only will I have some to keep growing, but all my gardening friends want some too!

Positive blueskyfd11 On Nov 17, 2009, blueskyfd11 from Harrison Valley, PA (Zone 5a) wrote:

When this was first growing for the season, I was not impressed at all with it but as it grew through out summer, it was better and better!

Positive KaylyRed On Jun 22, 2008, KaylyRed from Watertown, WI (Zone 5a) wrote:

Please note that this is a review of a first-year plant. I don't have any information on spread or invasiveness yet, and I have not over-wintered it. I'll try to come back and add further notes next season.

I planted 'Moreno' in my garden early this spring. It suffered fairly severe transplant shock and needed constant watering and attention, but rebounded nicely after a few weeks. It has grown steadily ever since. It is growing in full sun in moderately heavy clay soil

'Moreno' has a very upright and slender growth habit--plants are about 18" tall (first year) and only half as wide. Large, showy blooms began to open in mid-June for me (zone 5a). The plant is a real stunner and, if it continues as it has, will always have a place in my garden.

Neutral berrygirl On Mar 22, 2007, berrygirl from Braselton, GA (Zone 7b) wrote:

RUDBECKIA hirta Gloriosa Daisies- 'MORENO'. Plant 12" apart. z 3-8. A mahogany dwarf, 12", with orange tips on most petals. Very compact and branching.


This plant has been said to grow in the following regions:

Auberry, California
Bay City, Michigan
Pittsford, New York
Geneva, Ohio
Harrison Valley, Pennsylvania
North Augusta, South Carolina
Watertown, Wisconsin

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