PlantFiles: Darley Dale Heath, Darley Heath, Winter Heath
Erica x darleyensis 'Mediterranean White'

I have non-acidic soil and kept trying planting new ones when they kept expiring.

As soon as they were treated with acidic plant food, they're like a whole other plant.

When planted in full sun and supplied with the acidic pH they need, they'll flower practically all the time (even in the dead of winter!!) and the evergreen foliage is also very attractive.

Wallmart is selling this plant along with a pink variety, I'll report how it does in the future here on the central coast of California