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Very interesting book, although not a very long one. It does go into quite a bit of the politics of the flower growing business; some of it surprising, a lot of it less so. It does make one look at one's own attutude toward what we expect in and from the horticultural world. Should be required reading at colleges, in my opinion; at least in the hort classes.
From Leslie Woodriff and his Stargazer lily to the Miami's flower customs warehouse, a violet field in California, rose growers in Ecuador, the markets of Holland and a high end florist in NYC this is the book for an inside look at the world's cut flower business.