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I have been growing alpine and regular strawberries for 5+ years.
This spring, I ordered live plants from the Strawberry Store, as I was intrigued by their many varieties. It was easy to order and communication during this process was fine. The plants and shipping were expensive. Due to some cold wet weather when they arrived, I delayed planting them about a week, and kept them in a cool spot, with indirect sunlight until the weather got better. They looked healthy upon planting, though not a lot of live looking roots compared to other strawberries I have planted and transplanted.
Once planted and protected with row covers, I had very mixed results. None of the "plug" plants survived, and only about half of the rooted plants survived. About two weeks after planting, I notified the company. No response. A few weeks later, I wrote again, and this time got a very curt response from the owner, basically blaming me for any problems and saying "we don't have an unconditional guarantee."
So bottom line, very expensive experiment that I will not repeat. Many of the companies listed on Dave's Garden have excellent customer service and I will work with them in the future.