Rudbeckia, Black-Eyed Susan, Gloriosa Daisy 'Cherry Brandy'

Rudbeckia hirta

Family: Asteraceae (ass-ter-AY-see-ee) (Info)
Genus: Rudbeckia (rud-BEK-ee-a) (Info)
Species: hirta (HER-tuh) (Info)
Cultivar: Cherry Brandy





Water Requirements:

Drought-tolerant; suitable for xeriscaping

Average Water Needs; Water regularly; do not overwater

Sun Exposure:

Full Sun

Sun to Partial Shade



Foliage Color:

Unknown - Tell us


18-24 in. (45-60 cm)


12-15 in. (30-38 cm)

15-18 in. (38-45 cm)


USDA Zone 5a: to -28.8 C (-20 F)

USDA Zone 5b: to -26.1 C (-15 F)

USDA Zone 6a: to -23.3 C (-10 F)

USDA Zone 6b: to -20.5 C (-5 F)

USDA Zone 7a: to -17.7 C (0 F)

USDA Zone 7b: to -14.9 C (5 F)

USDA Zone 8a: to -12.2 C (10 F)

USDA Zone 8b: to -9.4 C (15 F)

USDA Zone 9a: to -6.6 C (20 F)

USDA Zone 9b: to -3.8 C (25 F)

Where to Grow:

Grow outdoors year-round in hardiness zone

Can be grown as an annual



Bloom Color:


Scarlet (dark red)

Bloom Characteristics:

Flowers are good for cutting

This plant is attractive to bees, butterflies and/or birds

Bloom Size:

Unknown - Tell us

Bloom Time:

Mid Summer

Late Summer/Early Fall

Mid Fall

Blooms repeatedly

Other details:

Unknown - Tell us

Soil pH requirements:

6.1 to 6.5 (mildly acidic)

6.6 to 7.5 (neutral)

7.6 to 7.8 (mildly alkaline)

Patent Information:


Propagation Methods:

From seed; direct sow outdoors in fall

From seed; sow indoors before last frost

Seed Collecting:

N/A: plant does not set seed, flowers are sterile, or plants will not come true from seed


This plant is said to grow outdoors in the following regions:

San Leandro, California

Fort Lauderdale, Florida

Divernon, Illinois

Chebeague Island, Maine

Hadley, Massachusetts

Halifax, Massachusetts

Denville, New Jersey

Elephant Butte, New Mexico

Bucyrus, Ohio

Cincinnati, Ohio

Harrison Valley, Pennsylvania

Norristown, Pennsylvania

Brownsville, Tennessee

Alvarado, Texas

Dallas, Texas

Palestine, Texas

Leesburg, Virginia

Mc Lean, Virginia

Portsmouth, Virginia

show all

Gardeners' Notes:


On May 15, 2016, vossner from East Texas,
United States (Zone 8a) wrote:

My first bloom wasn't spectacular but I welcomed something other than yellow rudbeckia. Did not grow from seed, I got a plant. I planted it in a dryish part of my garden but being that 2016 Spring is turning out to be a wet one, this plant has been living in high moisture.


On Aug 8, 2013, centrallanding from CHEBEAGUE ISLAND, ME wrote:

I saw this plant growing beautifully in North Haven, Maine a few weeks ago. Johnny Select Seeds carries it and lists it as Zone 8-10. Other vendors list it as Zone 5-8. I have a picture I could post. I am very interested in growing it as it was stunning when I saw it. Could it be that it likes the climate of coastal Maine?


On Jun 22, 2011, nconway567 from Valdosta, GA (Zone 8b) wrote:

I'm very disappointed also with the color of this variety. Not even close to the colors pictured in catalogs/internet nurseries. It's a deep burgundy in the center but the edges of the petals are a drab tan color. Ugly....considering ripping this out.


On Jun 25, 2010, grapevinegarden from Alvarado, TX (Zone 8a) wrote:

I read the feedback after purchasing this plant so I was curious about the color. The plant is a healthy, vigorous grower and has just begun to bloom. Well, the blooms are red, but not like the nursery picture. They don't have the depth or intensity of red. The grower's picture shows an outer ring of lighter red on the petals, my plant has deep dusky pink tips instead. Nice enough to keep the plant, however. I submitted a picture.


On Nov 11, 2009, kobwebz from columbia, TN (Zone 7a) wrote:

I also was very disapointed in the color of this, drab brownish purple,


On Aug 1, 2009, stormyla from Norristown, PA (Zone 6b) wrote:

I quite like this plant. No, it isn't red. But it is very vigorus, has many blooms of a very interesting orange, brown and wine color combination. I guess brown is for brandy.


On Jul 22, 2009, perennialpete from Dallas, TX wrote:

I got a lot of variation in the bloom color of my plants as well. I did see some burgundy, but never saw the colors pictured in the catalog. I spoke to a representative of my seed supplier who took the issue to Thompson and Morgan. She said T&M is claiming 3 to 5% of the seed isn't true and they were working to clean it up. I think it needs a few more generations of breeding.


On Jul 1, 2009, amorecuore from Ft Lauderdale, FL (Zone 10a) wrote:

I grew 5 Cherry Brandy plants from seed and found inconsistencies in the bloom coloration. I'm rating this plant as a neutral. I don't mind the different coloration in the blooms, but neither is what online retailers are reflecting this bloom to look like.


On Jun 30, 2009, echinaceamaniac from (Clint) Medina, TN (Zone 7b) wrote:

The marketing photos of this plant are obviously altered to make them look red. I have never seen one with red color at all. Mine were all brown with just a hint of a wine color in the middle. They are small blooms and look very drab. I asked for refunds for the seeds. Biggest disappointment of 2009 in my garden!


On Jun 30, 2009, angele wrote:

I cannot recommend this flower. The plant is very vigorous but the flowers on my plants are actually a rather unattractive brown with just some hints of red/deep cherry. Several DG members have also reported this so it must not be my growing conditions or a one-time occurence. The plants I have were purchased as plants and were not grown from seed.