Echinacea, Eastern Purple Coneflower 'PowWow Wild Berry'

Echinacea purpurea

Family: Asteraceae (ass-ter-AY-see-ee) (Info)
Genus: Echinacea (ek-in-AY-shee-a) (Info)
Species: purpurea (pur-PUR-ee-uh) (Info)
Cultivar: PowWow Wild Berry
Hybridized by PanAmerican Seed
Registered or introduced: 2010
View this plant in a garden



Foliage Color:

Unknown - Tell us

Bloom Characteristics:

Flowers are good for cutting

This plant is attractive to bees, butterflies and/or birds

Water Requirements:

Drought-tolerant; suitable for xeriscaping

Average Water Needs; Water regularly; do not overwater

Where to Grow:

Grow outdoors year-round


18-24 in. (45-60 cm)


18-24 in. (45-60 cm)


USDA Zone 3a: to -39.9 C (-40 F)

USDA Zone 3b: to -37.2 C (-35 F)

USDA Zone 4a: to -34.4 C (-30 F)

USDA Zone 4b: to -31.6 C (-25 F)

USDA Zone 5a: to -28.8 C (-20 F)

USDA Zone 5b: to -26.1 C (-15 F)

USDA Zone 6a: to -23.3 C (-10 F)

USDA Zone 6b: to -20.5 C (-5 F)

USDA Zone 7a: to -17.7 C (0 F)

USDA Zone 7b: to -14.9 C (5 F)

USDA Zone 8a: to -12.2 C (10 F)

USDA Zone 8b: to -9.4 C (15 F)

Sun Exposure:

Full Sun

Sun to Partial Shade



Bloom Color:

Magenta (Pink-Purple)

Bloom Time:

Mid Summer

Late Summer/Early Fall




Provides winter interest

This plant is resistant to deer

Other details:

Unknown - Tell us

Soil pH requirements:

6.1 to 6.5 (mildly acidic)

6.6 to 7.5 (neutral)

7.6 to 7.8 (mildly alkaline)

Patent Information:


Propagation Methods:

By dividing the rootball

From semi-hardwood cuttings

From seed; direct sow outdoors in fall

From seed; winter sow in vented containers, coldframe or unheated greenhouse

Direct sow as soon as the ground can be worked

From seed; sow indoors before last frost

From seed; direct sow after last frost

Seed Collecting:

Allow seedheads to dry on plants; remove and collect seeds

Wear gloves to protect hands when handling seeds


This plant has been said to grow in the following regions:

Mobile, Alabama

Cos Cob, Connecticut

Debary, Florida

Atlanta, Georgia

Chicago, Illinois

Louisville, Kentucky

Mount Sterling, Kentucky

Taylorsville, Kentucky

Ferriday, Louisiana

Albertville, Minnesota

Kasota, Minnesota

Raymore, Missouri

Wellsville, New York

Cary, North Carolina

Holly Ridge, North Carolina

Canton, Ohio

Dayton, Ohio

Walterville, Oregon

Orangeburg, South Carolina

Rockvale, Tennessee

Bryan, Texas

Los Fresnos, Texas

Richmond, Texas

San Antonio, Texas

South Jordan, Utah

Portsmouth, Virginia

Seattle, Washington

show all

Gardeners' Notes:


On Jul 18, 2016, gardenwish from Raymore, MO wrote:

I planted five Echinacea varieties just this late spring (about six weeks ago). The list includes the Double Decker, Green Jewel, Double Scoop Bubblegum, Kims knee high and the Pow Wow. All have been well watered and in a good mix of well-drained soil receiving full sun with harsh afternoons. All are happy and healthy, but my best performers by far are the bubblegum and green jewel producing multiple blooms with no end in sight as I see buds way down the line. The bubblegum has a very unique shape as well as a beautiful color, the green jewel is interesting because there just are not that many green blooms around (other than some of my hydrangeas). Kims knee high also has multiple blooms, but I do not find them as color rich or as interesting as the others-they sort of sit on top of ... read more


On Jan 20, 2015, sladeofsky from Louisville, KY (Zone 6b) wrote:

This is an improvement on the species in many ways: more compact, more floriferous, bright unfailing color. It is also a stable seed strain, meaning you are likely to get the same attributes from its seedlings. I try to not collect all the seed however, because it is an important Winter food source for finches and other small songbirds.


On Jun 4, 2014, Eldine from Wellsville, NY (Zone 4b) wrote:

I have 7 or 8 coneflowers and this is my favorite! The color is fabulous.. bright and clear and never fades! Its a cross between pink and purple and stands out up close or from a distance. Its shorter than most but a nice size and never flops over. Highly recommend!!


On Jul 16, 2013, Terry from Murfreesboro, TN (Zone 7a) wrote:

I transplanted this as a "refugee" last spring (moved from one home garden to our new home garden.) Despite less-than-attentive care last summer, it settled in and has done very well, and is a prolific bloomer, albeit on the short side (not necessarily a bad thing.) This year, it has survived three underwater "adventures" when we received extended rainfalls.


On May 16, 2011, vossner from Richmond, TX (Zone 9a) wrote:

The florets on this echie are very short. I don't know whether there's something wrong w/ my plant or the florets are naturally short.
Mar 2012: Blooms look fine this season. Changed rating to positive.


On Jan 16, 2011, Danny112596 from Los Fresnos, TX (Zone 10a) wrote:

This is a great plant for attracting butterflies and adding color to your garden! From Spring to Fall, Pow Wow Wildberry Coneflowers are growing and producing large flowers, but in Winter in zone 10, they loose most of their growth but remain green and produce what I call Winter Flowers, which are smaller versions of their growing season form.


On Jan 15, 2011, edder from Deer Lodge, MT (Zone 4a) wrote:

Product Profile:


On Dec 24, 2010, weedsfree from Magna, UT (Zone 7a) wrote:

It is said that this plant can bloom 20 weeks after sowing seed. No dead-heading needed to keep it in bloom. AAS winner for 2010. Color supposedly does not wash out.