Callicarpa, Beauty Berry, Beautyberry 'Profusion'


Family: Lamiaceae (lay-mee-AY-see-ee) (Info)
Genus: Callicarpa (kal-ee-KAR-puh) (Info)
Cultivar: Profusion
Synonym:Callicarpa bodinieri var. giraldii



Water Requirements:

Average Water Needs; Water regularly; do not overwater

Sun Exposure:

Full Sun




Foliage Color:

Unknown - Tell us


6-8 ft. (1.8-2.4 m)


8-10 ft. (2.4-3 m)


USDA Zone 6a: to -23.3 C (-10 F)

USDA Zone 6b: to -20.5 C (-5 F)

USDA Zone 7a: to -17.7 C (0 F)

USDA Zone 7b: to -14.9 C (5 F)

USDA Zone 8a: to -12.2 C (10 F)

USDA Zone 8b: to -9.4 C (15 F)

USDA Zone 9a: to -6.6 C (20 F)

USDA Zone 9b: to -3.8 C (25 F)

Where to Grow:

Unknown - Tell us


Handling plant may cause skin irritation or allergic reaction

Bloom Color:


Bloom Characteristics:

This plant is attractive to bees, butterflies and/or birds

Bloom Size:

Unknown - Tell us

Bloom Time:

Mid Summer

Other details:

Unknown - Tell us

Soil pH requirements:

5.6 to 6.0 (acidic)

6.1 to 6.5 (mildly acidic)

6.6 to 7.5 (neutral)

Patent Information:

Unknown - Tell us

Propagation Methods:

From softwood cuttings

From semi-hardwood cuttings

From hardwood cuttings

Seed Collecting:

Unknown - Tell us


This plant is said to grow outdoors in the following regions:

Bessemer, Alabama

North Little Rock, Arkansas

Newport Beach, California

Loxahatchee, Florida

Orange Park, Florida

Port Saint Lucie, Florida

Townsend, Georgia

Smiths Grove, Kentucky

Silver Spring, Maryland

West Friendship, Maryland

Roslindale, Massachusetts

Grand Haven, Michigan

Washington, Michigan

Candia, New Hampshire

Eatontown, New Jersey

Huntington Station, New York

New York City, New York

Hendersonville, North Carolina

Raleigh, North Carolina

Akron, Ohio

Galena, Ohio

Dallas, Oregon

Grants Pass, Oregon

Sherwood, Oregon

Barto, Pennsylvania

Malvern, Pennsylvania

West Grove, Pennsylvania

Wilkes Barre, Pennsylvania

Houston, Texas

Mount Vernon, Texas

Portsmouth, Virginia

Virginia Beach, Virginia

Williamsburg, Virginia

Bellingham, Washington

Bothell, Washington

Mountlake Terrace, Washington

Olympia, Washington

Seattle, Washington(2 reports)

Madison, Wisconsin

show all

Gardeners' Notes:


On Jan 30, 2017, PixilationZone from West Grove, PA wrote:

The flowers are small, but interesting and pretty. Of course, the purple berries are the real draw. Supposedly you need more than one for good fruiting, but I just have one, in a pot, and it was loaded with berries this fall. Still is, in fact. Just gorgeous.


On Jul 8, 2014, ambersas from Mount Vernon, TX (Zone 7b) wrote:

Though the plant is no doubt fine in a controlled environment, it can be VERY invasive. Yes, some birds eat the berries but it also travels by roots and can make huge colonies. I live on about 4 acres and have been fighting this pest for about 8 years now. It easily tolerates the heat and the droughts we have had in NE TX. It even comes back after the Spring freezes we had this Spring.
Yes, the berries are pretty and the plant even has a pleasant fragrance when leaves are brushed. But, unless it is controlled, it is INVASIVE .
My grandson who was helping me chop a lot of it back to the ground, broke out in a rash, like poison ivy, on his legs and arms. Being sensitive to PI myself, I am very cautious and watch for it constantly. This was beautyberry - not PI.


On Oct 4, 2011, Studio1RedBank from Eatontown, NJ wrote:

This is a lovely, reliable, carefree bush that rewards in the spring with flowers and in the fall with these incredible purple berries providing great colour to an otherwise drab fall semi-shaded corner. It survives soggy years and drought equally as well. It does need periodic light trimming to keep it from getting leggy and I do it in the early spring.


On Oct 3, 2011, 100cyclist from Newport Beach, CA (Zone 10b) wrote:

When I bought the plant at local nursery, it had beautiful berries in bloom. The following year, it got leggy VERY quickly, and had almost no bloom. I took a chance, and cut it back hard, and now I have a full shrub....really nice, and certainly an interesting plant for fall going into our mild CA winter.


On Aug 16, 2011, HydroPinke from Burien, WA (Zone 7b) wrote:

I love this plant. I have had it in a container for about 2 years and its always been beautiful. Once of the last things in my yard to leaf out, its pretty slow.
It gets clusters of pink flowers at each node, not very showy, but they are profuse.
Then they transform into the most beautiful purple berries. The foliage turns to a nice bronze and the summer comes to an end. It makes a really nice contrast to the berries if they are both on the plant at the same time. I cant wait to propagate mine.


On Mar 16, 2007, berrygirl from Braselton, GA (Zone 8a) wrote:

Callicarpa bodinieri 'Profusion' BEAUTYBERRY Dec (z6) (Cut,B&W,Bon)
Neat med-sized shrub noted for the deep rose-purple fall color of its long leaves & its clusters of lilac-purple fruits. Sun-PSh/Med


On Sep 3, 2006, isom from Mission BC,
Canada (Zone 8b) wrote:

I'm rooting some cuttings from this shrub for my own garden. It grows at a friend's place in a group of 4. I think it's quite beautiful - not overly showy like some shrubs. But I like the subdued look that really shines when one gets close enough to take a better look.

The smaller leaves fill out nicely, providing a dense but still somewhat airy appearance. The individual flowers are tiny (even smaller than pink spirea) & the clusters of flowers aren't that large either so if you like big showy shrubs, this wouldn't be for you. Still, it's charming even as it is but when the berries turn a lovely lavender colour in the fall & practically shine once the leaves fall, it comes into its own & outdoes any other shrub at this time of year.

It looks so much nicer tha... read more


On Nov 26, 2005, wallaby1 from Lincoln,
United Kingdom (Zone 8a) wrote:

This is supposed to have clusters of bright purple berries in the autumn. Plant bought as a plug from Mair & Thompson circa 1999. Quite quick to grow, can grow to a small tree if not pruned, I let this grow and then moved it to a sunnier spot, pruned it back to make it a little bushier. Also grew 2 new plants from it, easy to do from semi-ripe to ripe stems, as I have not yet had above a few small (not like you see in the garden centre) berries. I have read that these plants need a group of 3 in order to produce good berries, maybe I will get them when the other plants, growing with it, get a little more mature. This variety is supposedly meant to make berries on its own, still waiting.

I would like to come back and give it a positive! The flowers are a little differen... read more


On Feb 10, 2002, philomel from Castelnau RB Pyrenes,
France (Zone 8a) wrote:

This shrub is grown for its soft autumn leaf colour and the shining dark lilac fruits